Join us for a Half-day workshop:

Sold on Yourself

The mindset and the words to ask for the business

A half-day workshop for women who believe in what they do, and still go quiet when it's time to ask for the business

half-day Workshop

Two sessions, a room full of women cheering you on, and the confidence to ask for the business without ever feeling pushy.

Friday, November 6

9am - 12pm
Hotel Indigo Vernon Hills
450 N Milwaukee Ave, Vernon Hills, IL 60061

$79 Includes coffee, light snacks, presentations, and
new connections with incredible women

Why This Workshop Matters

You know exactly what your business needs from you.

Raise the price, make the offer, follow up. And still, something in you goes quiet right when it matters. That isn't a character flaw. It's a part of you that learned it was safer to be liked than to ask for anything. Emma Mulvany calls it the Sovereignty Gap: the space between what you know your business needs and what you feel safe enough to do.


Then there's the selling itself. Real sales isn't the pushy guy with the tight script. It's asking good questions, knowing what problem you solve, and offering your solution to the people who actually need it. You're not selling something to someone. You're solving a problem for someone. After twenty five years in sales, I'll hand you a simple, honest way to do it, from the first hello to the follow-up.


Most training only fixes one of these, which is why a great script still ends up sitting in a drawer. So this morning has two halves, in this order. Emma helps you find the moments you go quiet and take your authority back. Then I give you the words to use in those exact moments, and you practice them before you leave.

What You'll Learn

From Quiet to Confident


Name it. The part of you that learned it was safer to be liked, helpful, agreeable, or small, and the specific moments it takes over when you sell. You can't change a pattern you've never met.

Know it. The problem you actually solve, described from your client's side instead of your service. Once you know what you're listening for, the right questions get a whole lot easier.

Ask it. Three simple conversations, each ending with one small ask, from the first hello at a networking event to "Do you think this would be a good fit?" You'll practice them out loud with a partner, including saying your price and owning the follow-up.

Session 1

Stop People-Pleasing Yourself
Out of Business

Build the self-trust and confidence to sell

Led by Emma Mulvany, Women's Empowerment Mentor

Emma takes you past the sales strategy to the sticky part that comes after it. What happens when being the CEO your business needs bumps up against the parts of you that learned it was safer to be liked, helpful, agreeable, or small?

Because sometimes you need more than strategy. You may know you should raise the price, make the offer, follow up, say no, take up more space, or stop over-delivering.

And it still feels really hard.


That's what Emma calls the Sovereignty Gap: the space between what you know your business needs and what you actually feel safe enough to do.

You'll:

  • Spot where sales resistance is actually self-protection, and not procrastination or a lack of discipline

  • Meet the Good Girl, People Pleaser, and Self-Sacrificer patterns that run your pricing, boundaries, visibility, and sales

  • Identify your personal severance points: the moments you stop trusting yourself and hand your authority to clients, prospects, collaborators, or what you think you're supposed to do

  • Experience sovereignty as something you can feel and practice, not another mindset slogan

  • Practice a concrete tool for rebuilding self-trust when selling, leading, or making uncomfortable CEO decisions

  • Leave with a repeatable way to ask: what does my business need from me right now, and what part of me is afraid to do it?

Session 2

Sales Isn't a Scary Word


The three conversations that turn connections into clients

Led by Malinda Leonard, founder of Grateful Connections

Emma will have just helped you find the moment you go quiet. This session gives you the words for it, in a process simple enough to remember in the middle of a networking event.

No tight scripts, no overcoming objections, and nothing that would turn you into the pushy salesperson you've worked so hard not to become. Just good questions, a clear sense of the problem you solve, and three small asks.

And yes, you'll watch me get a conversation wrong first, the way I actually did, and then watch me fix it.

This is an interactive session, not a lecture.

You'll:

  • Describe the problem you solve in one or two sentences, from your client's side, so you know exactly what you're listening for

  • Use the Art of REAL Conversation and a couple of gentle signal questions to tell whether the woman in front of you could be a client, a referral, or simply a great connection

  • Ask for the next conversation instead of the sale, and keep the follow-up in your hands instead of hers

  • Ask for referrals in a way that makes people actually think of a name

  • Use five fit questions to find out whether a lead is truly a good fit before you ever talk price

  • Say your price, ask "Do you think this would be a good fit?", and know exactly what to say when she tells you she needs to think about it

What You'll Walk Away With

  • Your own named pattern, the specific place you tend to hand your authority over

  • A practice for rebuilding self-trust in the moment, not hours later in the car

  • A one or two sentence description of the problem you solve, in your client's words, not your service menu

  • Your own signal questions, so you can spot a potential client in a normal, friendly conversation

  • A simple three-conversation path from networking to client, with the exact ask at the end of each one

  • The words for owning the follow-up, asking for referrals, and answering "I need to think about it"

  • Your price, said out loud to another human being, with nothing apologetic after it

What the Room Feels Like

Yes, you're going to practice asking for the business out loud. No, you are not getting called on in front of the room.

You'll watch me do it first, mistakes and all. Then everything you practice happens in pairs, at your own table, with one other woman who is every bit as nervous about it as you are.

When you arrive, you'll be seated with intention at a small table of women you haven't met yet, so the first connection of the morning is made before you say a word. But, don't worry, every table has conversation starters.

After the break, I'll mix the tables so you meet someone new, and by the time you practice, you'll be doing it with women who feel a lot less like strangers.

Comfort first, then connection, then clients. That's the order, and it starts the second you sit down. If walking into a room of strangers makes your stomach do somersaults, don't worry, I got you.

Meet Your Facilitators

This collaboration started with a conversation. After a small workshop I ran, I got talking with a woman who was clearly terrified of asking for more money, and who was quietly wondering whether her work was even worth what she was already charging. That isn't a strategy problem. And it isn't really a confidence problem either.

When Emma and I talked about it afterward, the whole thing clicked. I asked her to go first on purpose. She works with the part of you that's afraid, and I bring the conversations. Separately, they're both helpful. Together, it's kind of amazing.

Emma Mulvany

Emma is a Women's Empowerment Mentor and speaker helping high caliber women restore self-trust, inner authority, and sovereignty so they can make decisions with confidence, become unapologetic in their clarity, and finally put themselves first. Emma is a root cause approach girl helping you to detangle from the societal, familial, and personal experiences that separate you from your own agency and authority. She's a deep believer in the power of a resourced woman - financially, mentally, emotionally, and systemically. She's also a mother of 4 dedicated to shifting the paradigm of working motherhood that requires us to always choose, sacrifice our wellbeing, or martyr ourselves at the altar of our families.


Malinda Leonard

I spent twenty five years in corporate healthcare sales, fifteen at Medline Industries and ten at GE Healthcare, and the best selling I ever did never felt like selling. I only sold what I believed in, to people I could actually help, and I built every one of those relationships one honest conversation at a time. When I left to build Grateful Connections, I found out that selling yourself is a whole different thing, and that even after all those years, the part of me that wants to be liked still tries to soften the ask. So I'm not teaching this from a pedestal. I'm teaching it as someone who knows the words, still feels the pull to go quiet, and has learned how to ask anyway. I'm a die-hard cheerleader for women in business, and this is the workshop I wish someone had handed me at thirty.

Tickets

$79 includes both expert-led sessions, all workshop materials, coffee and light snacks, and Circles of Connection networking.

Space is limited to 25. These sessions only work in a room small enough for real conversation, so when we're full, we're full.